FYE MOVEMENT : BRAND

Founder & Creative Director | 2024–Present
Austin, TX | Mental Wellness, Affirmation Tools & Cultural Healing

🧠 About the Brand
F.Y.E. — Finding Your Essence — is a wellness brand I founded to help young people reconnect with themselves, heal inwardly, and move with purpose. Our tools blend language, cultural identity, affirmations, and God-centered reflection to support inner growth and self-worth — especially in underserved or first-gen college communities.

What started as a passion project became a funded startup through the UT LaunchPad program.

🔥 Mission
To help Gen Z (16–25) feel seen, safe, and spiritually grounded as they heal their inner child and uncover their true essence.

🛠 What I Built
💡 Brand Identity

Designed logo, color palette, and visual tone

Named the brand and developed key messaging pillars

Created a culturally conscious, bilingual voice (Spanish-English affirmations)

📦 Product & Content Development

Designed original affirmation cards & journaling templates

Recorded and launched a podcast (Spotify/Anchor): Finding Your Essence

Crafted digital products for Etsy (inner child healing tools & empowerment prints)

Developed a bilingual wellness survey to guide future product strategy

📈 Marketing & Growth

Built launch strategy for Instagram & Etsy

Created brand story video + mockups

Collaborated with mentors from Kendra Scott WELI & LaunchPad

Hosted workshops and presentations focused on healing, faith, and culture

🎨 Visual Identity Snapshot
Element Details
Logo Earthy, soft, hand-drawn essence symbol
Colors Neutral tones + hints of green and blush
Style Soulful, inviting, hand-touched, calming
Voice Bilingual (Spanglish), warm, faith-rooted

🚀 Achievements
UT LaunchPad Innovation Grant Winner ($250 LLC funding)

Being part of KSWELI program at UT Austin : https://kswelinstitute.utexas.edu/foundher/f-y-e-finding-your-essence/

Being mentioned in the Daily Texan for KSWELI : https://thedailytexan.com/2025/03/24/meet-5-kendra-scott-foundhers-this-womens-history-month/

Brand launch on Instagram

First sales of affirmation bundles + consistent engagement on social content

Podcast listeners tuning in from U.S. and Latin America ( MEXICO)

🧘🏽‍♀️ Why It Matters
F.Y.E. isn’t just a brand — it’s a movement for healing through art, language, and faith. It’s about helping people, especially women of color, feel proud of their essence and equipped to grow.

"When you heal what's within, everything else aligns."