Noams Gelato Rebrand + Marketing Strategy

Project Role: Brand Designer, Social Media Manager & Marketing Strategist
Timeline: 2024–2025
Client Type: Small, local café with big heart and flavor in West Campus

🪄 Project Overview
Noam’s, a warm and welcoming gelato and coffee spot in Austin, TX, needed a brand refresh that reflected their community roots and creative spirit — while setting the stage for more foot traffic, customer retention, and social presence.

I led the visual rebrand and developed a marketing strategy grounded in authenticity, storytelling, and connection.

🎯 Goals
Create a cohesive, inviting brand identity

Develop a marketing strategy aligned with Noam’s values

Build brand awareness and drive in-store engagement

Highlight seasonal flavors, events, and community initiatives

🎨 Visual Rebrand
Before: Inconsistent visuals, unclear messaging, and limited brand recognition.
After: A refreshed brand with playful-yet-modern elements, inspired by the joy of gathering over coffee and gelato.

Deliverables:

New logo system + color palette

Updated menus (print & digital)

Window signage + café moodboard

Instagram highlight icons & templates

Packaging accents and social content themes

Retention of 13.8k followers and Reel engagement up to 1-22k views

📣 Marketing Strategy
Built a foundation for ongoing marketing efforts that support growth while remaining true to the heart of Noam’s.

Key Strategy Elements:

Content Calendar: Built around seasons, flavors, local events, and behind-the-scenes café life

Brand Voice Guide: Warm, witty, community-centered

Local Collabs: Strategic partnerships with nearby artists, florists, and UT orgs

Email Newsletter Strategy: Monthly updates with flavor drops, art spotlights, and local events

Event Activation Ideas: Sunday journaling mornings, live music, and art pop-ups

📍 Results & Impact
Increased consistency in visual presence on Instagram

Greater engagement from local community members

Enhanced brand recall from new and returning customers

Foundation laid for sustainable growth and future collaborations

✏️ My Role
I worked closely with the Noam’s team to listen, observe, and translate their vision into a brand experience. From logo concepts to social strategy — I handled both the visuals and the voice to help Noam’s shine.